Song Review: Love Yourz by J. Cole

In J. Cole’s 2014 Forest Fills Drive, the song Love Yourz is one of the more slow jazz toned songs of the album .

Here he is telling the story of how sometimes the fairytale life of being wealthy and successful isn’t always the best. He encourages many to be happy with what they got because some people might have it worse or have nothing at all.

He goes on to trying to give advice to the fans and people who look up to him.

Always gon’ be a bigger house somewhere, but ni**a feel me
‘Long as the people in that motherfucker love you dearly
Always gon’ be a whip that’s better than the the one you got
Always gon’ be some clothes that’s fresher than the one’s you rock
Always gon’ be a bitch that’s badder out there on the tours
But you ain’t never gon’ be happy till you love yours

J. Cole’s message is that you will never be happy, no matter the amount of fame and money, until you learn to appreciate and love what you currently have. So there will always be a better car, clothes, girl but that won’t mean anything if you fail to realize that what you have may be enough.

Jermaine also understands the struggles that people in poverty face while they see all these Hip Hop artist flashing there wealth with money and jewelery and them not having anything. He was apart of them when he was younger, dreaming about a life with no stress, where money would solve all his problems and live stress free.

J Cole expresses that money has not only fixed many problems, they also created new ones. He is rich, but at what cost, he isn’t happy with what he has because he failed to appreciate what he once had back when he was “broke”. The phrase “Think being broke was better” is said silently throughout the song. It emphasizes the idea that he was most happiest when he was broke because that was when he received the most love. Now when people call him up to talk they usually ask for some money. He no longer receives the same love he used to get and all because he is famous and wealthy.

Overall, this album in general is one of J. Cole’s greatest albums. It went double platinum without any features. It was a huge deal because it had been 25 years that a solo hip hop artist went platinum with no featured guest artist.

If you want to listen to the album the link is below to Apple Music to preview the songs.

Or the complete album on youtube:

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